ENVIRONMENT+FREE+CHILDREN


 * VERSIÓN EN ESPAÑOL ENGLISH VERSION

INTRODUCTION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN**


 * E) MARKET ANALISYS**

//__**PEST ANALISYS**__////__**:**__//

We will exhibit the following section under the toy library norm. In Andalusia the toy libraries are centres that take care of minors with playful objectives and of entertainment, and that it does not have to respect other norms in the matter of personnel, facilities or equipment that those that normally demands a City council for the opening of a space of infantile recreational use. The County council Department of Education stipulates that the toy libraries only be able to work in extracurricular timetables and weekends or holidays, or that only can take care of minors between 4 and 12 years, in addition when not existing a specific regulation of this activity of toy library, it is made possible that under this denomination the benefit of services to the childhood is authorized that are practically identical to which they are supplied in a centre of infantile education, although exempt from the fulfilment of the requirements demanded to the same by the educational norm and of the administrative controls of the same. In this sense, and until this activity of toy library is regulated, differentiating it from the own one of the service of socio-educational attention and putting under it a series of requirements in the matter of timetables, infrastructure, facilities and personnel, we have to agree that the activities given under this denomination will solely be subject to the obtaining of the opportune municipal license. License, for whose obtaining more requirements are not demanded than the required ones for the opening of any recreational establishment for minors.
 * Political-Legal Environment**

Due to the crisis in which we are immersed and the reduction of employment has been a loss of purchasing power, which causes people to spend less damaging growing well in business, including our own. Although in our case it is not necessary to request a credit, it is important to mention the difficulty in obtaining credit today.
 * Economic Environment**

Despite the current economic situation still we live in a consumer society, this benefits our business because people are going to the mall to enjoy your leisure time. Our culture is characterized by gives increasingly importance to the education of children and nurseries which are played this work.
 * Sociocultural Environment**

We live in an era of new technologies, increasingly used in everyday life. Hence, it is at an early age that when they have to initiate contacts with these technologies, will be in our nursery where do activities with them, which makes our quality of its service that also allows us a different way of educate. It is important the incorporation of Internet for advertising business.
 * Technological Environment**

//__**PORTER ANALISYS:**__//

This market has an easy access, therefore there is a great risk of entrance of new competitors who can seize of a part of the market, but at the same time play with a great disadvantage with respect to us as they must put at our level if they want to achieve the confidence of the clients.
 * Threat of entrance of new competitors**

Because our needs in the nursery are immobilized that will stay in her by several years, except some products like toys and others, a mode of payment will negotiate with the suppliers that facilitates the can to pay with comfort the products request.
 * Power of negotiation of the suppliers**

Because we will be inside a shopping centre we will not have many competitors, but at the moment we will mention like direct competition to Ikea Family de Ikea and Rik Club & Rok de Alcampo, therefore to compete at the same level that they must give a good image of service served, all this to increase the demand of the consumers and to raise the number of clients.
 * Direct competition**

Possible replacements with which we can find they are babysitters that can care for children in their own homes. The advantage we offer to them is that it is not necessary to let an unknown person at home alone with the children.
 * Threats of the substitutes**

//__**DAFO ANALISYS:**__//

Remember that the opportunities and threats are external, while the strengths and weaknesses are internal factors to the company.


 * Strengths**


 * It is a new product with some innovations in the operation of our nurseries.
 * Our company is located in very attractive locations (malls) visible to thousands of people, and therefore accessible to an advertisement in itself.
 * Based on a quality of service (good education such as language or introduction of new technologies).
 * Offer our customers the opportunity to do some shopping, dinner or enjoy their leisure time in pairs or alone, without the worry of watching their children at all times because they know the children are in good hands.


 * Weaknesses**


 * We have a little experience in this market.
 * The business is new (it affects the confidence of our clients)


 * Opportunities**


 * It is a market that can be advertised via the Internet.
 * The possibility of associate with the shopping centre business can pay them some of the expenses.
 * It is a market that can produce profits growing, as we saw earlier in the analysis of financial feasibility.
 * It is a vacancy market since there aren’t competitors.


 * Threats**


 * Can to arise news competitors opening nurseries in malls, which would lead to direct competition and price war.
 * What malls do not offer us a local for the business.


 * VERSIÓN EN ESPAÑOL ENGLISH VERSION

INTRODUCTION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN**