THE+MARKETING+PLAN+OF+REST+COMFORT


 * VERSIÓN EN ESPAÑOL ENGLISH VERSION

ELEVATOR PITCH FEASIBILITY ANALYSIS ENVIRONMENT ANALYSIS MARKETING PLAN FINANCIAL PLAN**

__**MÁRKETING MIX**__ INTRODUCTION.

The main tools that we are going to use in our mix are product and promotion. Customer should pay 25€ monthly

A. OUR PRODUCT. A1. The main service. We work in systems to improve resting, we offer diferent packs of complements and systems of relaxation to enhance the health and decrease the stress of our customer.

A2. The product.

2. Features: This is a set of syatems that allow you to adopt diferent positions in the mattress, including heating system, radio, massage, and an alarm system which can start automatically. This system comes with a unique remote control.
 * 1) Brand: REST COMFORT.

3. Quality: We will work with the best suppliers of certificated quality.

4. Packing: In our packaging facilities, we consolidate diferent elements and we will include a CD and instruction manual, warranties and additional compatible products. In each package we will include an additional compatible product for the clients.

A3. Additional Services: Our technical service will pick up the products at the addresses of clients, if necessary, and we will give a code that the clients can use to follow the process of their refunds, transport and repair through the internet.

B. PRICING STRATEGY.

The price of our packs will have a monthly equivalent of 25 €. Whenever a client asked for a more expensive or adittional products, the monthly will be remain the same, adjusting only the lasting of payments. Our margin over CIF cost of our suppliers will be of 50%, to assure the profitability after import tax, assembly, warranty and financing costs.

C. ALLOCATING AND DISTRIBUTION. We assemble our product as close as posible to the receiving port of the supplier.

D. THE PROMOTION MIX. We will use publicity on the radio and advertising panels. We make our promotion response to geographical areas of 1,000,000 citizens approximately. This suposes a campaign cost of 7,000 €, a minimum sales of 500 packs, with a margin of approximately 250 € a pack. The break even point of each promotion is achievable in 30 packs.


 * VERSIÓN EN ESPAÑOL ENGLISH VERSION

ELEVATOR PITCH FEASIBILITY ANALYSIS ENVIRONMENT ANALYSIS MARKETING PLAN FINANCIAL PLAN**