ENVIRONMENT+PELUQUERIA+TRAFFIC+LIGHT

VERSION ESPAÑOLA ENGLISH VERSION

PRESENTATION FEASIBILITY ENVIROMENT MARKETING PLAN FINANCIAL PLAN

1. ENVIRONMENT ANALYSIS POLITICAL 1.FACTORES

In the policy pursued by the Government there is a concern for the services to its citizens to benefit us as entrepreneurs in this business idea, for aid and grants they offer. Ever more laws are passed that benefit our industry.

1.2. ECONOMIC FACTORS

Our economy is now in a state of regression: - Destruction of the job: currently there is a rate of approximately 4,000,000 unemployed, as a consequence is a loss of purchasing power and great pessimism on the part of the population giving rise to some uncertainty for people to have to invest in new businesses. - Rise in unemployment: due to increased unemployment today, we find a greater availability of skilled labor to do their work for a fee lower. - Inflation: about our service it is worth noting that we are in a time of inflation 0, ie the prices of our services have not experienced any changes. - Interest: Euribor experienced the lowest decline of history in the interest rate. The positive aspect of this is that the interests do not rise because if they pay for the credits go up orders.

1.3. SOCIAL FACTORS

The increase in concern for the physical appearance has fueled demand for hairdressing and beauty businesses, so set up a hairdressing is today one of the most promising future expectations for the small and medium entrepreneurs.

1.4. TECHNOLOGICAL FACTORS

Today we are at a stage of growth in technology in our sector also reflected this progress. Are continuously thrown into the machinery market, innovative techniques and styles with more features and amenities for our clients. This will be an important factor that will determine the increase in customers in our business. We offer modern, complete, eye-catching, comfortable and fast for our customers taking advantage of new market launches of the same.

2. THE MARKET

2.1. SUPPLIERS

We must do an analysis prior to close of business with suppliers who we work with our suppliers need to know: - Choose a company close to our service to cut transport costs. - Negotiate prices, our method of payment and their discounts. - Analyze the product and quality they can offer. - Image and seriousness that we offer. It is important to choose a good provider because it will be a key part of our future business.

2.2. CLIENTS

We seek the total satisfaction of our customers based on the above points (speed, comfort, innovation ...). Moreover we must have good treatment and kindness to our clients, which have influenced us more or less customers.

2.3. DIRECT COMPETITION

Our business has no direct competition due to its location.

2.4. NEW COMPETITORS

Because of the success we can have our business it is possible that new competitors emerge, you can create new franchises hair salons, whose form is to compete through price, advertising, new products, improved service, etc.. so we would have to seek new strategies to differentiate.

3. SWOT ANALYSIS

3.1. STRENGTHS

- The type of service we offer fast attracts a large number of customers. - The places where they are located traveled. - The prices of our services are very affordable.

3.2. WEAKNESSES

- Having the necessary capital (difficulty of borrowing by the bank.) - It is an unknown. - It is located in the suburbs.

3.3. OPPORTUNITIES

- Knowledge and expertise. - Potential for expansion of our premises. - Increased services. For example, image advice.

3.4. THREATS

- The customer base tends to cut the hair in the salon of a lifetime. - Existence of franchises with database clients reminding them when they go to the hairdresser. - Opening of new franchises hair salons where you will find our facilities.

4. CONCLUSIONS

Following analysis of the preceding paragraphs, the conclusion reached is that we are in an unfavorable time to develop our business plan, since it is now very difficult to grant loans to small and medium enterprises, while bearing in As there are possibilities for change in the future.

VERSION ESPAÑOLA ENGLISH VERSION

PRESENTATION FEASIBILITY ENVIROMENT MARKETING PLAN FINANCIAL PLAN