FEASIBILITY+PELUQUERIA+TRAFFIC+LIGHT

VERSION ESPAÑOLA ENGLISH VERSION

PRESENTATION FEASIBILITY ENVIROMENT MARKETING PLAN FINANCIAL PLAN

Feasibility Analysis A. Product / Service Feasibility. 1. Concept Test Hairdressing lights can be a great service because it is accessible to all people (mostly men and children). Our company is located in big cities especially in shopping malls and bus stations. We sought the best solutions to combat the problems that can be a threat to our company, we offer our best service and the best thing for everyone, customers rely on us so we have decided that the company would be in different parts of Spain to publicize our company and sell franchises for the company evolves. It is located in bus stations and shopping centers because they are the most visited sites, it is a passage area and is crossed by many people of all ages. Although it is a standard haircut hairdressers to adapt our style of hair for each client, provided it is not any complications and that our company works with system lights, try to do our work in the shortest possible time (15 minutes, between cutting and washing hair). Another way that people know we are delivering an informative bonus (five cuts The following hair-free). Our company has the following advantages: 1 Speed, comfort, cheap price. 2nd machine for hair gel and hairspray at the entrance of the salon. 3rd wash hair after cutting. 4th Good service. 2. Usability Testing Before launching our business we have conducted a series of tests to barbers to know all your skills and pace of hair clippers. Get this test to see each of the curriculum we have chosen for our specialists hairdressers hairdresser, and we have many customers interested to learn our company and how we work.

B) APPEAL FROM THE MARKET OR INDUSTRY

(Work performed by M ª José Bujaldón, Laura Cañadas, Juani and Rosa Blánquez Almagro) 1.Atractivo the industry. The attractiveness of this service industry is characterized by: - Being an industry in constant growth, is a service that can fall due to demand from customers because the haircut is considered a primary need. - The importance to the client: for its comfort, speed, affordability and good treatment. - Being in a mature market and that the usefulness of this service is conducted from yesteryear. - Have a high profit margin because their basic costs are very low and essentially dominated the workforce. - Not to be a saturated market, because they are located at strategic points away from the competition. The growth potential of this type of service is based on primary data, which are a business innovator.

2. Opportunity of the moment. Should be considered a great advantage because it is a service that breaks the market still belongs to a mature industry, noting its strategic position and the need to have this service.

3. Identification of the market mode. Our service is unique because it differs greatly from the rest of the salons and in turn represents a group of customers with similar interests.

C) viability of the organization

- Skills.

1. Competence of management. We are trained to carry out the development of this business because we are organized, work as a team and we are very competent and effective in our work.

2. Adequacy of resources. Our business is because it does not need a big investment to carry it out, but also presents a problem: the expansion of the franchise (we should organize the necessary requirements to set up the franchise). To solve this problem we propose the following: - Price of the franchise: € 30,000 (can be paid in two installments to be determined). - Size of the local: a minimum of 30 square meters. - Location (mentioned above). - Price: 8 € / service.

D) FINANCIAL FEASIBILITY

1. Capital requirements.

Since the start of business, the uptake of our financial resources is based on obtaining a personal loan, as this is a 6.70% TAEC and our investment falls within the limits of the granting of credit is This approximately € 24,000, enough for a start.

2. Expected profitability.

Taking into account that half of working 8 hours and 15 minutes daily for 8 € to service, we would obtain: 60:15 = 4 cuttings / hour x 8 = € 32 € / hour x 8 hours per day = 256 € / day. Thus, 30 days x 256 € = 7680 € / month / employee.

Note: 30 days because it is a service that would work seven days a week.

3. Global attractiveness.

In relation to the salon it is noteworthy that the traffic light is an attractive and promising business since tested the skills of our project, we have concluded that it was a profitable service.

VERSION ESPAÑOLA ENGLISH VERSION

PRESENTATION FEASIBILITY ENVIROMENT MARKETING PLAN FINANCIAL PLAN