MARKETING+PLAN+FREE+CHILDREN


 * VERSIÓN EN ESPAÑOL ENGLISH VERSION

INTRODUCTION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN**


 * INTRODUCTION:**

Our Mix will be centre in the product and placement, pushing the service to the customer.


 * PRODUCT:**

__Product's Core:__

The central service we'll provide parents with freedom meanwhile they are shopping or going to the cinema, providing a recreational and educational activity for their children.

__Real Product:__ - Workshop of games to learn basic concepts. - Introduction to English (colours, numbers, days of the week, etc). - Drama workshop. - Music workshop. - Free time. - Workshop of memory games - Painting workshop. - Storytelling. - Playdough workshop. - Food eduaction. - Children's cinema.
 * we have chosen “FREE CHILDREN” as a name
 * The quality of our service one important fact in order to get our customer confident.We have a high qualified bilingual staff..
 * Our additional features include:

Our center will be equipped with educational games of the highest quality (Lego, Play School, Fisher-Price, videogames, etc) Every week will predominate one of them, in joint promotion with the manufacturers. we want a uniform design in all our establishment, so that the users know the same quality of service, regardless of the city. In addition it will have a place to games, library, classroom of kitchen and a medical section to take the control of weight and the size of the children. To watch the fulfillment of immunization schemes, so that the children stay in good conditions of health.
 * As for the desing of the nursery the construction of galzed walls is very important, since of this form we obtained that it isn't a closed space, dark and which parents it prevents to see what happens inside.
 * The rooms should have chairs and tables for children, maths, boards, cork boards and mirrors on the walls at the height of the children and should have sanitary services such as toilets, sinks, etc. no farther than 10 metres away. There should be these for girls and boys, with low walls so that the teachers can keep an eye on everything and have easy acces to the multi-purpose room  and dining hall.


 * PRICE:**

The first hour's price is 7 €, but the service more demanded will be 2 hours, at 10 €, valid too for people who want to go to wach a film whatever it lasts.


 * PROMOTION:**

Sales promotion: we will act in strengthen association with the shopping centre in wich we will set up ourselves:


 * Join promotion with cinemas: showing cinema's ticket we will only charge two hours of nursery service, regardless of the during film.
 * Join promotion with near toy store for big brand's articles that we will be using and promotioning.

<span style="color: rgb(0, 0, 0);">Every week we will arrange different parties, as can be, Lego party, Play School, Wii Sport, etc. with different and funny activities in wich the children can take part and enjoy.

<span style="color: rgb(0, 0, 0);">In order to be sure we'll reach asap the break event point, we'll offer and special service of 2 hours a week for 40€ monthly, providing additional free time for parents and bilingual training for their children, saving travel time.


 * LOCATION:**

We will be located in big shopping centre with rooms of cinema, toy stores, hypermarket and restaurant.


 * VERSIÓN EN ESPAÑOL ENGLISH VERSION

INTRODUCTION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN**