MARKETING+PLAN+SUPERMARKET

VERSION ESPAÑOLA ENGLISH VERSION PRESENTATION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN

 **Introduction** We will put special enphasis on the product, the distribution and the promotion. regarding the price, we won't have the liberty set a strategic, the costs are high and likeliness that customer accept high prices is very low.

**A. Our product and services. A.1. Our mission:** In BÍOACCI we want to provide to our customers the possibility of enjoying a more healthy food, nutritious and very good, helping to better their health and quality of life, offer the best products of our earth and get an adequate profit from our investment.

**A.2. The product:** Because we are proud of our earth and we have great faith in the potential of the ecological products and more close to horticulture and the traditional farm, we have chosen the business name BIOACCI. Our dual product-services will tell the following characteristic additional that will differ us from the competition and will contribute of our exit. - In our web we keep a list of orders made by our clients, this is to facilitate the new order.  > **3. Quality** All our products will have the stamp of the highest quality available and, where appropriate, the label of organic products.  **B. Pricing strategy:** <span style="font-family: Times,serif;"> We Will post a profit of 20% for non-perishable, about 30%for meat and 40% on fruit and vegetables. We are aware of the high price of our products due to their origin, so we need to increase refining margins and sales turnover through the high value of our products and services suitable for customers rappels and promotions associated with our club <span style="font-family: Times,serif;"><span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">**D. The promotional mix** <span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">**D.1.** **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">Advertising. **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;"> We provide information about the benefits of healthier eaten, through labels, bags,brochures, booklets...they will be in bright colors, giving priority to the products offered to attract new customers, and will be divided into separate sections (meat dairy, fruits and vegetables, fish ...). > All our staff acts as advocates for sales, apart from being repositores, ATMs <span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">**D.3.** **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">Sales promotion:  **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;"> > To promote our new products we will do a tasting at our establishments. All our facilities are distributed equally. So the client knows where the product you are looking for is in whatever center she is. - **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">Club and rappels  **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;"> On our website all those interested in purchasing our products,can subscribe to the club which receive discounts for the large quantity of purchases at the end of the month. They will have a card which they introduce at the cashier when they pay and they accumulate advantages (bonuses, discounts on future purchases, free products ...) **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">- Deals of the week **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;"> (for new products, boosting demand for others, cheaper alternatives and increased margin ,....)
 * 1) <span style="font-family: Times,serif;">**<span style="color: rgb(0, 0, 0);">Brand: **
 * 1) <span style="font-family: Times,serif;">**<span style="color: rgb(0, 0, 0);">Characteristic: **
 * <span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;"><span style="color: rgb(0, 0, 0);">Etiquette with information about the origin, from of cash crop, fitness and dietary tips.
 * <span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;"><span style="color: rgb(0, 0, 0);">Biodegradable bags with brochures in their interior with tips about food.
 * <span style="font-family: Times,serif;"><span style="color: rgb(0, 0, 0);">Healthy and varied and promotions.
 * <span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">Advising in recommended diets by specialists
 * <span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">They can buy through the internet, in the following page [|www.bioacci.com].
 * <span style="font-family: Times,serif;"><span style="color: rgb(0, 0, 0);">Home delivery: our customers make their orders by phone or internet giving them the comfort that its will be delivered at home or be ready to go for them to pick it up.
 * <span style="color: rgb(0, 0, 0);"> C. Location and distribution **
 * 1) <span style="font-family: Times,serif;"><span style="color: rgb(0, 0, 0);">For our first location, we have chosen the carretera de Granada, because it is the way of all people from Guadix to their workplaces, health services and other shopping centers such as Dia, Lidl or Dani. In addition it assures us an optimum place to address the delivery of orders received by phone, internet or shopping lists.
 * D.2.** **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">Sales force.  **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">
 * <span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">- Store design **<span style="color: rgb(0, 0, 0);"><span style="font-family: Times,serif;">

VERSION ESPAÑOLA ENGLISH VERSION PRESENTATION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN