ENVIRONMENT+SUPERMARKET

VERSION ESPAÑOLA ENGLISH VERSION PRESENTATION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN

**PEST Anal****ysis.** **POLITICAL FACTOR:** This business is being supported by the EU and the state government for the development of adequate food and the rural population. The Andalusian has among its objectives put in place policies to keep alive the rural areas, improving the quality of life for its people. This company is associated with both economic activities including the need for a modern and efficient agricultural sector. Economics: The market that confronts us to market their products is very wide. The demand for organic products have been increasing over time, the promotion of such products and the change of diet. **SOCIAL FACTOR:** The society is concerned about organic food, as a result, the number of people has been increasing. The habits of society, in terms of food, is changing as people look over their image and health. **TECHNOLOGICAL FACTORS:** The development of new technologies, they put on the market higher quality products, avoiding the massive use of chemicals, and the maturation of the products on time, which makes products better and healthier. **ANALYSIS PORTER:** The project we are developing is new, ie there is no business of this nature, so we do not have jurisdiction in this type of business but in other ways. From the standpoint of selling our products, we can say that the only powers we have, are the big supermarkets and other small premises such as herbalists, but its sales of organic products are small and the prices very high. Therefore we should set a reasonable price and lower. From the viewpoint of nutrition services that we offer, the competition is wide, because they are specialists both private and public, and businesses dedicated to these services. Another aspect to consider is that many companies falsely label their products as organic, so our products must have different control and labeling to indicate that they are one hundred percent organic. **SWOT ANALYSIS:** **WEAKNESSES:** One of the major weaknesses that our company provides are the prices of organic products being of high quality, the variation of the sale price is higher than other supermarkets, which our products might be shunned by society a time of crisis. **THREATS:** The purchase of organic products from other countries and regions of Spain means that some products are more expensive in price due to transportation. **STRENGTHS:** the products we sell are one hundred percent organic. Additionally, professionals with whom we are specialized in matters of food and nutrition, and to make the choice that is very selective. **OPPORTUNITY:** This company may be successful in the marketing of organic products and have health benefits that no other establishment has.

VERSION ESPAÑOLA ENGLISH VERSION PRESENTATION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN