FEASIBILITY+SUPERMARKET

VERSION ESPAÑOLA ENGLISH VERSION PRESENTATION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN

 **Feasibility Analysis** **A. Viability of product / service** Our product itself is likely to succeed because it contains a feature that attracts the interest of consumers. The demand for these products may be beneficial: • For its contribution to the welfare of the client. • For the security and confidence that gives the customer (there is the alarm that produces cases of mad cow disease, plague avial, contaminated products ...). • The guarantee of the products offered through the various badges, seals and certifications. • Because of its adaptation and environmental protection. • Because of its categorization as delicatessen products. • For the effort in research, development and promotion of organic products. **A.1.Revisando Concept** However we must consider a number of problems we face in order to attract a good clientele, they also attempt to propose a solution to them:

**1. Price expensive in a time of crisis:** - Trying to understand the customer that are high quality products and beneficial to health, are therefore of great value. - Selling organic products. - Enhance agricultural traditional Spanish (Made in Spain), perfectly valid as an alternative lower cost. **A.2. Test ease of use** One of nustros strengths will be on sale via internet, with list of purchases and home delivery or in store, at the request of the user. The local supermarkets are not taking advantage of the great advantages afforded by the new information and communication technologies, being in a situation of extreme weakness compared to medium and large surfaces. In fact, we believe that the stores are close to home customers the best we can harness the sales and promotion online

__**B) APPEAL FROM THE INDUSTRY MARKET:**__ **Attractiveness of the industry:** This sector is characterized by: being a growth industry, and we think our health and that of others, while introducing new products in food for people with health problems. Has a certain importance to consumers, as organic products, having an affordable price and product quality that consumers demand. This sector has another great significance because of the relationship between the products and the demand from agriculture, so one can say that this is a fairly young and innovative industry. Is not an industry saturated with supermarkets because there is such demand in the Spanish territory. **Opportunity of the moment:** It is not the ideal time for business, but business is a clear and well prepared we are going to have to put in place by the end of 2009. **Identification of the niche market:** Our company can be considered only for the following reasons: Healthy eating, introducing high quality products (no chemical processing), good price, and lastly by our specialists in nutrition to the consumer. __**C) viability of the organization**__ We are people who have keen, young and want to take this forward. We are management techniques and Finance so that we take all issues of finance and accounting. We have the following skills: Make-prediciones and controlling cash flow. -Maintain financial records -Setting the price of the product and service that will offer. -Promote my product / service. Be able to monitor our employees. -Motivate a team environment. -Negotiate contracts with customers and suppliers. Planning-production work including work labor, machinery and materials. -Meeting the basic requirements, including those related to employment, safety, health and so on.  

VERSION ESPAÑOLA ENGLISH VERSION PRESENTATION FEASIBILITY ENVIRONMENT MARKETING PLAN FINANCIAL PLAN