MARKETING+PLAN+PELUQUERIA+TRAFFIC+LIGHT

VERSION ESPAÑOLA ENGLISH VERSION

PRESENTATION FEASIBILITY ENVIROMENT MARKETING PLAN FINANCIAL PLAN

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Our service is characterized by being located in and a very public site ,in which the potential customers must spend some time waiting, because there are bus station ,aiports ,commercial centres and train stations. We provide a rapid service of hair cuts, economic and without waiting for long indicating the necessary time of wait by means of a traffic light system : -Green: immediate attention -Yellow:wait time of 5 minutes -Red: maximum wait time , 15 minutes=====

1. Brand Hairdresser's shops TRAFFIC LIGHT 2. Characteristics: Apart from the system previously described, our service possesses(relies on) the following additional characteristics:

 * =====Prepay System, fundamental to the correct functioning of the system of wait time.=====
 * =====standardized haircuts for men in six styles=====
 * =====Service of retouches for women=====
 * =====Sale of products packets=====
 * 1) =====Quality:=====

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We will Always have professionals accredited with great experience, assuring a homogeneous result, always recognized by our clients, independent of whether one receives the service in Madrid, in Granada or in any point of his trip. 2. I design=====
 * 1) =====We will look for places wide and illuminated with many big glass windows so that the clients see the service given from the exterior of our establishment. The aesthetics will be uniform in all the places, contributing to the idea of uniformity of the service, independent of the location.=====

B. ESTRATEGIA DE PRECIO The price of our service is the same in all our establishments, remaining fixed on an starting price of 8 euros.

 * 1) =====C. LOCALIZACIÓN AND DISTRIBUTION Our establishments will be located initially in stations of buses of big cities and interchangers of transport. Reached the critical mass of 20 establishments, we will attack the opening establishment in airports and big malls. Likewise, in all that we have the first 10 establishments in property, we will initiate the process of license in regime of exemption for the implantation in the whole national territory and to export, in hiscase, the model to other countries.=====

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Scarcely we will use advertising not, except in events such us carnavales,christmas that we have the best professionals peluquria that show with a great show our skills As for promotion of sales, we will possess the bond associate for 10 services for 60 €.=====

VERSION ESPAÑOLA ENGLISH VERSION

PRESENTATION FEASIBILITY ENVIROMENT MARKETING PLAN FINANCIAL PLAN